The news of the day yesterday was an article by the Information, echoed by Techcrunch “Surprise, no one buy things via Alexa”. According to information very few owners of Alexa devices use them for shopping. Of 50 million, reportedly only 100 000 bought something via voice interface more than once. The article goes on about...

We will be touching on branding again today is this flash briefing, it’s an interesting subject in the state voice technology is today. I think that a lot of players right now won’t be the biggest winners later on, but, as you guys might know already, because I say it constantly, it’s really imperative to...

 If you still haven’t optimized your website for voice search, you’re losing a fair share of the online marketing potential. If that doesn’t convince you, just take a look at these voice search statistics: 325 million people are searching through the internet using voice search 20% of Google searches are done through voice search...

 Voice Summit 2 weeks ago featured a panel of investors, from the panel I gather that the investors present, mostly from the east coast, weren’t getting the leads they were expecting. There was a lot around on what they wouldn’t invest at the moment as part of the panel. One of the things that...

There are a couple of things Google is adding to their Actions that are interesting: One is the upcoming App Actions that we talk last Saturday (go and listen to that one too) that will allow you to turn your Android mobile application into an Action relatively easily and the second one is the recent...

Maybe you don’t need an app to be in voice platforms, you can just repurpose your content for smart assistants platforms. This is one of the things VoiceFirst Labs does for companies, repurpose their existing content for smart speaker platforms to reach millions of users. Google actions offer a way to do just that. When...