Episodes

Flashbriefing 7 – June 21 – Top trending skills and Google Actions analysis

Today we are exploring some of the trending skills in Amazon Alexa and popular Google Actions. We asked Alexa ” what are your trending skills?” and this is are the eight first answers. Question of the day. Peaceful meditation. Eighties letters. True or false Jurassic bark Clean joke of the day Inspire me Find my...

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Voice Interfaces in your credit cards and banks

Despite security and privacy concerns, there’s no doubt of the convenience of using voice for everyday money management. Big banks and financial companies have started to offer banking through virtual assistants, Amazon’s Alexa, Apple’s Siri, and Google’s Assistant, in a way that will allow customers to check their balances, pay bills and, in the near...

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Flash briefing 8 – Voice in a Can app: Alexa in Apple Watch

Did you know that Alexa can now run on the Apple watch? Thanks to Voice in a can app, a standalone Apple Watch app, which means you don’t need to tether to an iPhone to use Alexa. Apple has restricted the Apple Watch to easily access Siri and no other digital assistants, but Voice in...

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Flash briefing 9 – June 23 – What will be the role of your Alexa skills or Google Action in your decision making process?

You decided to enter voice tech and smart speakers market. You want to be ahead of the game and you took the leap to create Alexa skills and Google Actions, now what? As a brand you should be considering your strategy for voice platforms and how consumers can reach you in those channels. Begin with...

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Flash briefing 10 June 24 – What Voice Search Optimization Means For Your Industrial Marketing

We talked in one of last week flash briefings how businesses should pay attention to voice search. The trend in voice search uprising pose a new challenge for marketers and search engine optimization practitioners: Optimizing for voice search. For industrial marketers the advent of voice search could change how their potential customers look for parts...

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Flash briefing 11 – Connected cars, Lexus ES 2019 will have Alexa and Apple Play

Your car will talk way before it flies. We were promised flying cars instead we got talking, connected cars. And that might be a good thing. We are not ready for flying cars. In the late 2017 Smart audio report by NPR and Edison Research, is said that 64% of Smart Speaker owners are interested...

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