Flash briefing 9 – June 23 – What will be the role of your Alexa skills or Google Action in your decision making process?

You decided to enter voice tech and smart speakers market. You want to be ahead of the game and you took the leap to create Alexa skills and Google Actions, now what?

As a brand you should be considering your strategy for voice platforms and how consumers can reach you in those channels. Begin with defining a persona for your brand, how will it sound, what language will it use, will it be relaxed, formal, even good morning vs hello makes a difference. In what channels should you launch first, should it be smart speakers, if so, which first, Amazon Alexa, Google, others, voice actors or the platform’s voice, chatbots or all at once? And when you finally deploy your conversational solution in front of users, two more questions arise. One measuring how the users are interacting with your chatbot/skill/action, you should look into this as soon as possible to see how users are reacting to your conversational design, if they are getting frustrated and how can you improve the interaction. And the second, and most important, what role will this collected data of conversational interaction of users with your service will have in your decision making process. Part of the answer depends on the goals and key opportunities you have set and part you’ll need to discover it on the way, but you have to be willing to. This is the time for experimentation to figure out what is the best returns on voice technology for your company.

Thanks for listening!

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The ultimate resource in the voice space. Conversational interfaces, voice interfaces, smart speakers and smart assistants, voice strategy, audio branding.

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