We talked in one of last week flash briefings how businesses should pay attention to voice search. The trend in voice search uprising pose a new challenge for marketers and search engine optimization practitioners: Optimizing for voice search.
For industrial marketers the advent of voice search could change how their potential customers look for parts and services. Imagine a procurement manager who holds up his phone and shouts out a keyword like this (formatted the way a search engine would process it): “Ok google search for aluminum suppliers.” Or maybe it would be “Alexa show me CPVC pipe manufacturers.”
Some real keywords that illustrate how people in the manufacturing and industrial world are voice searching. In this example they are attempting to find solutions for sound and noise-related problems.
- Ok Google show me a product for stopping noise
- Ok Google give me install instructions on ibn f10 noise filter
- Ok Google looking for legalities of noise in business
- Ok Google i’m looking for soundproof panels
- Alexa show me how to soundproof a room
Here are two about finding companies that provide craning and relevant equipment:
- Ok Google crane companies
- Ok Google crane companies new london county connecticut
- Alexa show me an overhead crane
Some of the queries are structured exactly like standard typed searches, while others are more conversational. Manufacturing companies will need to account for both styles to fully succeed in optimizing their content for search engines. This means you have to pay closed attention to what users are searching now so you can optimize your content for it.
Sources referenced: https://blog.thomasnet.com/voice-search-optimization-industrial-marketing?hs_amp=true&__twitter_impression=true