Will.i.am backed startup presented Omega, their smart assistant at the recently finished Dreamforce conference. Omega is set to compete with Alexa and Google Assistant although heavy geared towards music fans: in the presentation the assistant was shown playing tracks at request, before providing information about the artist playing and any upcoming gigs or live performances. I mean, seems like Spotify for smart assistants. Given this music focus we can safely predict that is likely to find Omega built in in bluetooth wireless headphones. Speaking of which Microsoft unveiled several Surface devices among which are the Surface Headphones with Cortana (obviously) and automatic pause and play. The headphones are set to be available later this year. With Omega smart assistant and Microsoft own Surface headphones is the tell tale of companies capitalizing from voice technology, or at least fighting for a place in the consumers heart.

You see my friends, this voice space that might have been called a fad, it nothing like it. Look at the different angles of the ones coming to the space are and draw your own conclusions.

I’m Mari, your host for VoiceFirst Weekly daily briefing, you can find me on Twitter as @voicefirstlabs and on Instagram as @voicefirstweekly./ You have a great day and I’ll talk to you tomorrow.