You decided to enter voice tech and smart speakers market. You want to be ahead of the game and you took the leap to create Alexa skills and Google Actions, now what? As a brand you should be considering your strategy for voice platforms and how consumers can reach you in those channels. Begin with...

Did you know that Alexa can now run on the Apple watch? Thanks to Voice in a can app, a standalone Apple Watch app, which means you don’t need to tether to an iPhone to use Alexa. Apple has restricted the Apple Watch to easily access Siri and no other digital assistants, but Voice in...

Today we are exploring some of the trending skills in Amazon Alexa and popular Google Actions. We asked Alexa ” what are your trending skills?” and this is are the eight first answers. Question of the day. Peaceful meditation. Eighties letters. True or false Jurassic bark Clean joke of the day Inspire me Find my...

There is no doubt of the convenience of voice for a lot of everyday tasks. And banking and finance institutions are quickly adopting voice technologies. Saying Alexa send 500 from my checking account to John Doe is faster and easier than to log in into your banking app, look for transfers, confirm amount and transfer...

Alexa, play when in Rome. Company Sensible Object announced on Monday it has raised $3.2 million to grow its experiences that combine Alexa with board games. “The company’s first game, When in Rome, will go on sale July 2 on Amazon in Australia, Canada, the US, and UK.” When in Rome is a multiplayer game...

Google has stated that voice search accounts for 20% of its mobile queries. For context, half of all search queries originated on mobile devices. This frequency of voice search use shows how relevant this technology is to brick-and-mortar locations, altho it’s worth noting that elsewhere in the cited research it’s clear that consumers are using...

Voice technologies reduce friction for consumers and you could make the most of the new voice platforms. We recommend start thinking about your voice strategy today, how do you want to sound and what’s your sonic identity. Here is some ways where you could leverage voice tech. Giving out specific information about your product and...