- All
- AI
- Amazon Alexa
- Art
- audiobranding
- brand
- branding
- Chatbots
- Conferences
- Conversational UI
- Design
- FinTech
- flashbriefing
- Google Assistant
- Google Home
- Microsoft Cortana
- Music
- Other
- sonicbranding
- strategy
- Tech
- VoiceCommerce
- VoiceFinTech
- VoiceFirst
- voicestrategy
- VUI
- VUX
Flash briefing 17 – Jurassic World interactive fiction
We played the free version of Jurassic World and it’s really good. It’s voice actors, it’s engaging, letting you feeling you’re inside a game. You are prompted fairly frequently, keeping the attention at all times, since you need to know what to answer. However for me some of the decisions felt light, it had little...
Flash briefing 16 – Ok, Google cántame Las Mañanitas
Google announced that users can now query their assistant in Spanish. It was already available in the Assistant in Android phones. And now, Google Home and Google Home Mini are also available in Spanish in both Mexico and Spain. We ask it “Cual es el clima (What’s the weather)” and it replied with the weather...
Flash briefing 15 – The possibilities of voice for city governments
The city of Ozark Missouri has its own voice in Alexa. I’m gonna play near future oracle here. It seems to me that in time it makes a lot of sense that every city has a voice assistant in every main attraction area where visitors and locals can ask questions about the city and the...
Flash briefing 14 – What category headings for job types is appropriate in voice technologies
Someone asked this week in the voice entrepreneur group We need category headings for job types & Skills applicable to the world of Voice Development/businesses needs. Think: Roles, Skills, Technologies. Voice is so new as a platform that we haven’t defined yet common domain for applicants and jobs. What’s so interesting and attractive to me...
Flash briefing 13 – Google launches Podcast app or Google is becoming Apple
It’s about time that Google launched an app for podcasts in Android. The company is betting hard on AI and audio focused content and this is showing it. We already submitted our podcast and the process seems fairly straightforward. Besides the podcast RSS URL, it is required to verify ownership of the email associated with...
Flash briefing 12 – Best practices for welcoming experience in voice apps
In voice, as in life, there are not second chances to make first impressions. Particularly at this stage in a technology that has not gained all users attention. To increase engagement with your voice app – start with the welcoming experience. Voice adds a new dimension to how customers interact with your service, brand, or...
Flash briefing 11 – Connected cars, Lexus ES 2019 will have Alexa and Apple Play
Your car will talk way before it flies. We were promised flying cars instead we got talking, connected cars. And that might be a good thing. We are not ready for flying cars. In the late 2017 Smart audio report by NPR and Edison Research, is said that 64% of Smart Speaker owners are interested...
Flash briefing 10 June 24 – What Voice Search Optimization Means For Your Industrial Marketing
We talked in one of last week flash briefings how businesses should pay attention to voice search. The trend in voice search uprising pose a new challenge for marketers and search engine optimization practitioners: Optimizing for voice search. For industrial marketers the advent of voice search could change how their potential customers look for parts...
Flash briefing 9 – June 23 – What will be the role of your Alexa skills or Google Action in your decision making process?
You decided to enter voice tech and smart speakers market. You want to be ahead of the game and you took the leap to create Alexa skills and Google Actions, now what? As a brand you should be considering your strategy for voice platforms and how consumers can reach you in those channels. Begin with...
Flash briefing 8 – Voice in a Can app: Alexa in Apple Watch
Did you know that Alexa can now run on the Apple watch? Thanks to Voice in a can app, a standalone Apple Watch app, which means you don’t need to tether to an iPhone to use Alexa. Apple has restricted the Apple Watch to easily access Siri and no other digital assistants, but Voice in...
Join Our Newsletter
Subscribe to receive info on our latest news and episodes