I had to come back with a news related to Disney. I had to. You all know by now that I consulted as a software engineer with Disney while in South America and it was a tremendous experience. Just yesterday Google announced story time experiences: interactive stories in partnership with Disney. TechCrunch article presents the fundamentals:
- The new story time experiences will work with a selection of Little Golden Books.
- The titles currently available are Moana, Toy Story 3, Coco, Jack Jack Attack, along with classics like Peter Pan, Cinderella, Alice in Wonderland, The Three Little Pigs, Mickey Mouse and his Spaceship, and Mickey’s Christmas Carol.
- The stories will be available this week alongside Google Home Mini devices in stores like Walmart, Target and Barnes & Noble.
- To get started, you say, “Hey Google, let’s read along with Disney.”
Is there a better storytelling company than Disney? Disney is eating the world, and not only the children world. What better way to incentivize users to buy Google Home and Mini devices than relying on a known emotional connection to Disney stories that transcends several generations, just ahead of the holidays?
Two things I want to touch on:
I have talk here how voice tech and smart assistant state now is so complex, for a number of reasons, one being at any time any of the companies (Google, Amazon, Apple, et all) with the smart assistants can release something that take away what startups are doing, in this case this is similar to what Tellables and Novel Effects are offering today. Obviously is not exactly the same, but you get the gist. the can come and eat you for breakfast pretty quickly. No exactly encouraging let’s say.
The second point is how the experience is more “alive”, it has the Little Golden Books, along with the experience in the Home and Home Minis. Which can make it like it’s not about the Assistant at all, but about the story and the parents reading to kids. A very good marketing campaign.
Will these points drive sales for Google Assistant Home and Mini this holiday season? We are so close, let’s see. I’m excited with the announcement
I was a guess at This Week in Voice in last week episode number 6 of their 3rd season. I had a great time with Bradley and Kane and Dustin from VUX.World.
In related news VoiceFirst Weekly will be present in the next Alexa Conference to be held in Chattanooga, Tennessee, in January 15-17, 2019. Hope to meet you there and chat about voice technology.
I just wanted to say how much I appreciate when you guys mentioned that you listened to one episode or that something resonated with you. It’s my oxygen to keep this going.This is VoiceFirst Weekly flash briefing and my name is Mari. Have the best Tuesday you can have today and I’ll talk to you tomorrow about the Oracle entering the voice wagon.