Flashbriefing 1 – Branding in voice platforms

Today we are discussing psychology and the meaning of life, hahaha, not that much we’ll be talking about whether companies should assign a gendered voice to their skills/actions, their brand in voice platforms. Here is the tweet that sparked our interest.

Here’s the deal with gender. Ultimately, AI is about delivering a fast, context appropriate interaction with your service, not foisting a new friend on your customer. Brands aren’t gendered. Their websites aren’t either. Google got this right. 

Found in this tweet

Well, we disagree, I think it’s inevitable that consumers will anthropomorphize brands in voice platforms. Whenever we talk about this issue I remember the movie Her. And I think this is more or less where the VoiceFirst movement will lead us, people naturally assign personality to voices, even computer-generated voices like Alexa. And the same will happen to the voice of your brand. Like the logo is today an important branding element for your company, voice and sonic identity will be in the years to come.

Find the tweet we are referencing here at voicefirstweekly.com/flashbriefing.

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